As businesses that have to deal with death, it has always been essential for cemeteries and funeral homes to maintain a positive public image. But despite death being an integral part of life, modernising the business by giving it an online presence can prove beneficial to yourself and your clients. By digitising your cemetery, you simplify the process. Thereby it is less stressful and more convenient for your clients who are going through a difficult time. Here are some benefits of having a cemetery website with digital cemetery management software.
Your cemetery will be found on Google
If your business revolves around loss and death, it is safe to say that most of your clients are people who are grieving. Can you imagine yourself having just lost a loved one and having to deal with logistics by calling every single cemetery in town? There is not a worse time to be doing that.
Fortunately, we now live in a digital era where our first thought is to turn to Google rather than going through the yellow pages. That is why it is now more vital than ever to have your cemetery website on the very first page of Google search results. With a careful and targeted keyword selection, your cemetery website will be among the first to appear when people search for beautiful places where they can lay their loved ones to rest.
One-stop information page about your cemetery
When clients find your business on Google, it will undoubtedly make things easier for them if you provide all the information that they need in just one click. It is important to provide basic ones such as your opening hours and your contact details. However, you also need to highlight all the featured services. This can include a photo gallery, a brief history of your cemetery, plot availability, burial records, and maps. This will save a significant amount of time and effort, both for you and your clients. Additionally, it allows them to decide efficiently whether or not your cemetery is what they are looking for.
For those who are not as tech-savvy, make sure your website is mobile-friendly. So, your visitors can look up your cemetery and get all the information they need anywhere and anytime.
Showing the beauty of your cemetery
Cemeteries are mostly seen as a space full of sadness and dread and are even susceptible to hauntings. When in fact, cemeteries have always been a place to visit, remember, and honour our late loved ones. On your website, you can showcase the beauty of your cemetery. Additionally, it hopefully gives a little bit of a sense of relief to your client that their loved ones will be laid to rest in such a beautiful place.
Chronicle has partnered up with Studio September, whose mission is to create and develop bespoke websites. At Studio September, they pride themselves in utilising functional yet beautiful designs to connect people effectively and efficiently. Moreover, you can work alongside their talented team today to build your dream website. Then, they will guide you every step of the way. It starts from the initial consultation until the very end of the project and beyond.
On our end, our digital cemetery management software will allow you to manage and keep your records updated. Through this partnership, Studio September will help you to digitise your cemetery business by building and maintaining your website. And, Chronicle will step in with the management tools to make things even easier for you.
Below are some cemetery websites that Studio September has created for some of our clients:
- Glenlyon Cemetery Trust – https://glenlyoncemetery.com.au/
- Crib Point Cemetery – https://cribpointcemetery.com/
- Maddingley General Cemetery – https://maddingleygeneralcemetery.com.au/
- Murchison Cemetery – https://murchison.chronicle.rip/