How Accurate Cemetery Records Search Can Boost Your Plot Sales

cemetery records management and mapping software

Most cemetery managers have begun to realise that going digital is a necessity. The reasons for doing so may vary depending on the individual – or the team – but digital tools and platforms are becoming the norm to some degree. By this, we do recognise that many cemeteries still manually keep and update their records on paper while also maintaining a matching digital spreadsheet. Naturally, one is quickly able to spot that work has to be done twice in this case, but it may appear to be the most efficient practice for some managers. But how can you digitise your institution and its cemetery record search in order to have an online presence? With an online presence, is it possible to sell burial plots online? It’s an exciting thought, so let’s look further into how you can achieve this.

Methods in Management

When working with a cemetery to digitise their records and bring their cemetery online, our team at Chronicle have noticed a few norms in terms of digital and hybrid management practices. We’ve mentioned one of those hybrid management practices above – the use of paper and Excel spreadsheet cemetery record keeping. In this instance, it’s common for paper ledgers to be phased out; the records have been moved onto an Excel spreadsheet. Still, paper maps are simultaneously used and have to be matched with their digital Excel counterpart.

Another norm in cemetery record keeping is when a cemetery has gone entirely digital. By this, we don’t necessarily mean that the management team uses dedicated cemetery mapping software. In fact, cemetery record keeping and cemetery mapping are done digitally by using Excel spreadsheets and digital plot maps.

Finally, we find that there are cemeteries, often smaller ones without sufficient funding, which still manage records and maps manually, just using paper. Now, both the first and third form of record keeping come at the risk of many errors which can be a nightmare for cemetery managers and the bereaved alike.

When Inaccurate Cemetery Record Search Goes Awry

news
source: https://www.9news.com.au/

One recent example is that of the Sedrak family of Victoria, Australia, who dealt with administrative horrors at a time when grieving was necessary – after the funeral of their patriarch, first generation Australian Bakhit Sedrak. While the family did not notice it at the time, Sedrak was buried in the incorrect plot, two spaces down from the plot that Sedrak’s son had purchased. To make matters worse, Sedrak’s son had bought six burial plots for the family, but one of those six had been sold for a second time and had another individual interred just six days prior to Sedrak’s burial. This mistake resulted in two exhumations and a great deal of emotional (and spiritual) trauma for both families.

In the same year, 2019, a cemetery in Indiana, USA, had to rectify the error of burying a husband and wife in the wrong graves with a misplaced headstone. Yet these are not the only issues that crop up due to unreliable cemetery record keeping and mapping. Individuals with unwanted or inherited burial plots who wish to relocate their final resting place have found that reselling these plots come with a considerable amount of red tape.

Prioritising the Journey Reaches the Gold Standard

This is where accurate record keeping and mapping is vital. While going digital is important, creating an online presence for your cemetery is becoming increasingly relevant for a number of reasons. Having a digital cemetery records search and having your cemetery online are not the same. Being online allows members of the public to find your cemetery and burial plots, with the added benefit of being able to share burial plot information with others. An online cemetery can also mean being able to sell plots online. If you, as a cemetery manager, are ready to do this and bring your cemetery online, you’ll find that your institution will already be far ahead of the pack. This applies to non-profits, too. After all, even non-profit organisations need to make sales in order to maintain their existing space.

For every generation, buying anything online today is a norm. This means that the ability to offer an accurate cemetery record search to match the physical plots in a cemetery is crucial in order to offer a plot that’s easy to find and to avoid some of the most harrowing mistakes for bereaved families. For those who wish to buy burial plots online, they need to know what they’re getting and where it’s located – without the possibility of a traumatising mix-up when it matters most.

chronicle software

Most cemeteries today, however, are not able to sell plots online. Currently, it’s difficult to find out if a plot is available without making phone calls or going back and forth in an e-mail thread. Even though cemeteries are represented online, potential buyers find it overly complex to find relevant information easily. Even for cemetery managers and trusts, finding your target market and having your target market find you is essential.

To reach the gold standard of managed records – being able to sell your plots online – your cemetery should have all its records accurate and accessible to the public. Additionally, the public should be able to quickly recognise which plots are vacant, which are for sale, and which are occupied.

Plots, Places, & Plaques - The Digital/Physical Ecosystem

If this is, indeed, the gold standard, then why aren’t others already doing it? It all comes down to the confidence of being able to present accurate cemetery record search and corresponding, reliable maps to the public. Most cemeteries don’t have the confidence to know what they have for sale and where people are buried.

At Chronicle, our goal is to create an ecosystem focussed around physical cemetery space, digitally. This is an ecosystem where people can buy plots, funeral services, and plaques in one place, in addition to being able to add an obituary – an online space to create a complete memorial to the deceased.

To reach this stage, the Chronicle team focuses on the journey. To bring your cemetery online, we solve the mysteries of your records and the compounded inaccuracies that may have occurred throughout the lifetime of the cemetery in order to create accurate maps. Simultaneously, we perform a survey of the physical cemetery using high-resolution aerial drone imagery to create stunning maps. Combining the map with your records, not forgetting important physical locations, monuments, and intricacies, our team manages to perfectly line up all three of these layers – records, plot maps and diagrams, and the physical world – for accurate records.

The journey to having an online presence is as important as the final goal – selling burial plots online and creating digital memorials for the deceased. Learn all you need to know about digital mapping for your cemetery with the best from our digital cemetery experts!

Cemetery Revolutions – How Natural Burial in Australia Can Realign Perception

chronicle natural burial

Eco-friendly alternatives to traditional burial are becoming increasingly popular today. Previously, we’ve discussed the environmental and health impacts of traditional burial which tends to involve embalming and the use of caskets. As we’ve outlined, cremation is resource-intensive and high in pollutants  For many, the question of whether this is sustainable practice moving forward, as climate change gathers momentum, is moving many towards considering green burial options. Opting for green embalming or to be buried in a simple shroud is just one piece of the puzzle. Green burial, as a concept, may just change the way we think of cemeteries altogether, driving a move to reinvent the use of burial space.a

Cemetery design has remained stagnant for a long time, especially in Australia and “the West”. Some may see the current design of cemeteries to be the only way of burying, the only mechanism of remembering the dead. This may apply both to burial and storing the remains of ashes, but perhaps it isn’t the design of cemeteries that has remained stagnant – our perspectives and collective mindset has remained languid. It may be that it’s because we view the dead as placid, unmoving, and motionless, that we’ve allowed our perspective towards the issue to mirror what we believe their state to be.

Stepping Stones in Redesign - Alternatives to Memorialisation

Yet, we’re currently amongst the living with responsibilities to the earth and the land on which we live, with which we interact, and with which we depend. Those who share our thoughts come with innovative, ground-breaking ideas of their own, like David Neustein of Other Architects and Kevin Hartley (Founder and CEO of Earth Funerals, leading the way for natural burial in Australia) believe that it’s part of our responsibility, in the industry, to view cemetery design as dynamic and sustainable. Those may be buzzwords for our time, but they’re highly relevant to changing expectations in a contemporary world dealing with alarming rates of climate change and shortage of burial spaces in urban areas, even before the current pandemic.

Burial belt
Other Architecs Burial Belt Project (http://otherarchitects.com/other-spaces#/burial-belt/)

Perspective is key, and according to Neustein, a shift towards viewing burial space as open space instead of dead land (we’re unsure if that pun was intended) is necessary. It would mean that we need to start considering the transition of cemeteries and ash memorialisation spaces towards a meaningful experience rather than a transactional one.

What does this mean for cemetery design? For Neustein and his team at Other Architects, the notion of time is intricately interwoven with reconceptualisation of how we see cemeteries. For Other Architects, it’s not simply about a green cemetery or a natural burial ground, but more about a new focus on contemporary issues and interests which also considers traditional design elements. In a cemetery landscape, tradition feels comforting for many. Tradition is inextricable from legacy for many, so how do the changing aspects of concern in society today – one where green burials are becoming an increasingly popular choice – come together with longstanding tradition? Neustein, like Chronicle, believes that this can be done by using the latest in technology as a tool for digital design strategies.

Let’s look at how these ideas can be used to theorise and develop possible solutions for current issues in the cemetery industry. Other Architects recently engaged with Northern Metropolitan Cemeteries of Sydney to address concerns that many have voiced to the institution. Ash memorialisation in cemeteries, currently, is felt to be monotonous and devoid of individual agency when interred in a letterbox or car park design. According to Neustein, it’s evident from the statistics – only 22% who opted for cremation chose for their ashes to remain in a cemetery setting. How, then, should people memorialise their lost loved ones? Is there anything else?

Digital and Traditional - Natural Burial in Australia Engaging with Time

While, admittedly, this discussion deals with the remains from cremation, it does offer a vantage point from which to look at cemetery design with green burial options in mind. Other Architects were blessed with an open brief – a blessing to some, a curse to others. For Neustein and his team, these briefs tend to fall under the former category. It wasn’t the space that was conceptualised differently – the team thought of memorialising differently. By reimagining ash memorialising in terms of the use of landscape clusters incorporating furniture and plants, interacting with the dead became less formal an affair, a more organic process. By using a suite of different memorial types that were lightweight but could also be anchored, relocation of these markers would be possible. This type of setting could resemble a crowd scene rather than the structured, letterbox format. It means that the bereaved would feel confident that their interred loved ones had their own space rather than becoming a number in a predetermined system.

What does this tell us about how to view the future of cemeteries? For one, we learn that we don’t necessarily need to retain memorialisation spaces in such a way that visitors are “able to see the system”, as Neustein puts it. By using a computational approach, where each memorial is tagged and located in space, it produces a record of its location, one which can be retrieved. This is analogous to what we do at Chronicle and is something that we can replicate or adapt in other settings; options for natural burial in Australia, for one.

chronicle graves

When engaging with time as a medium, Other Architects showcase how this could be done with their finalist design bid for a 128 hectare greenfield site, which is the largest cemetery development in Victoria for 100 years. Other Architects were tasked with creating a design that meets projections of demand for traditional burial spaces but one that also allows for the flexibility and change in the future. This, in a nutshell, is how time-based design could be explained and is very relevant to changing attitudes towards burial with the rise of green embalming and green burial options.

From Rigid to Flowing

Again, the idea of an organic landscape is employed here. Neustein describes how an adaptable grave zone that efficiently houses a certain region of burial plots is the mode of delivery. Each zone, in turn, comes together to create a larger, more natural landscape. Design remaining dynamic over time is a priority, as they’d use a framework that can shift with time and demand. As opposed to planning an entire, massive cemetery in advance, the number of burial spaces and landscape area can adapt. Certainly, this would mean moving away from a traditional, fixed grid that many have become so used to, in favour of a framework that can evolve.

It’s this goal of prioritising less resource-intensive options of interment that leads to what may be Australia’s grandest speculative green cemetery idea to date – the Burial Belt. With the increasing scarcity of dependable land within Australia’s cities, there’s now an urgent shortage of burial space. Simultaneously, Australian cities are suffering from vegetation being stripped away at their edges due to land clearing. At its core, the Burial Belt seeks to address both these issues by providing replacement land by offering huge forests that double as burial spaces.

Earth Funerals x Other Architects - Theory Becomes Practical

earth funeral
https://earthfunerals.org/
Other Architech
http://otherarchitects.com/

As the forest moves over time, clearing in some areas and filling others, burial spaces will be evident at first but reclaimed by nature later. What is a natural burial? This may just be it in its most organic form. But how does this manifest practically?

Other Architects’ concepts become practical reality when Neustein meets Hartley of Earth Funerals – a meeting that both agree was serendipitous. At Bendoc Cemetery in Victoria, Australia, Hartley and Neustein worked together to design and create a functioning natural burial ground. As opposed to the rigid grid format, grave sites were winding and twisting to line the clearing of trees to create a walk through woodland. Currently, graves are placed next to clearly identifiable markers found in the landscape. Hartley believes that Bendoc Cemetery is, conceptually, something of a microcosm of Other Architect’s Burial belt. The natural burial graves, currently being mapped by the Chronicle team, represents a latency in time. There’s more space for burial as the forest moves with time, recycling space as the years pass.

For Hartley, moving towards dedicated green cemeteries is the ideal, with natural burial sections in cemeteries the “least worst option”. As it would still operate within a traditional cemetery ground framework, green burial sections would be constrained in the way they address both  human and environmental needs. Instead, moving towards dedicated natural burial grounds where manicured lawns are done away with, in favour of endemic grasses is part of the end goal. Hartley believes that a preference is growing in Australian communities towards these ‘whole of system’ ideas.

The Revolution Will Be Digitised

The revolution in cemetery design depends on the latest technology in order to map plots and spaces. Accurately mapping these spaces using digital means is essential as finding the resting place of a loved one is priority for the bereaved. Without digital mapping, questions about green burial cost or green funeral options would fall to the wayside if no compromise between traditional elements and evolving aspects of concern is reached. As we move towards freer arrangement patterns in the cemetery space as natural burial in Australia becomes a force for environmental improvement, we’re working on the solutions. Learn all you need to know about digital mapping for your cemetery with the best of our digital cemetery experts.

Within the Green Burial – A Natural Way Back to Earth

chronicle natural burial

Unless science or some other form of modern-day magic can stop death in its tracks, we’re all going to return to the earth, the spirit world, or the endless void – however you want to look at it. Death’s coming for us all, so how do we put this mortal flesh-and-bone machine of ours to rest?

Admittedly, this started out a little morbidly but hey, you are here to read about burial after all, aren’t you? We’ve ascertained that death is inevitable, but there’s no one way to lay our bodies to rest once we’re gone. If you’re in the West, the traditional idea of a funeral and subsequent burial goes a little something like this: your loved ones and friends gather at the social congregation that is your wake, where your body lies in a casket, dressed in your best with a peaceful countenance made to look like you’re asleep by a skilled mortician who also embalms you so that decomposition is kept at bay. Words are said, tears are shed, and then it all moves to the cemetery where you and your casket are lowered into a 6-foot hole in the ground and then covered up by earth.

On the other hand, you might also opt for a cremation. Here, your mortal body is transformed into ash to be kept by your loved ones or have them scatter those remains or inter them in a meaningful place.

Let’s look at a few key points here. We’ve mentioned a casket, embalming, and ashes. There’s a whole lot that can be unpacked here, so let’s move onto how these play a part (or don’t play a part) in what makes a green burial.

chronicle natural burial

In a Nutshell - What Is a Green Burial?

In many ways, we’ve come full circle as a civilisation. The last few years, in particular, have served to wake us up to how we’re progressively ruining the environment through industry and personal choices. There are many of us out here trying to turn things around and shift perspectives in the hopes of alleviating the stress that humanity has been putting on the environment for a long time.

Natural burials are one way that we’re doing this. As a society, we’ve come to realise that we need to return to the earth, in the most literal way possible, with as little excess as possible. Simplicity and minimalism are the key here, so the green burial movement is a way for us to minimise our carbon footprint – even in death.

Green burials are a way to minimise the resources necessary for both the care of the body after death and in its interment. With natural burial, the aim is to leave the world with as little (or nothing) extraneous done or applied to your body before returning to the earth. This also applies to the vessel you’ll be buried in – a natural burial may use no casket or coffin at all, instead opting to be buried in a simple shroud. Of course, your family will end up saving on funeral costs, too – in most cases.

There and Back Again - Of Coffins, Caskets, and Shrouds

Reading the above, you might be on two sides of a proverbial fence. Either, you’re thinking “but we’re just throwing tradition out of the window” or “none of this is new; we’ve always been doing this in my culture/religion.”

If you’re in the second camp, this is true. Listing all the religious or cultural traditions that have been practicing natural burial all this time would be impractical, but we can tell you that traditional Muslim and Jewish customs have been burying their dead this way all this time. In the traditions of both religions, the body is washed – but not embalmed – after death, before being dressed in a plain burial shroud and then buried in the ground. In some areas, especially in cities, you might find that the enshrouded body is carried in a wooden or metal casket of sorts into and out of a hearse to the graveyard. While this does occur, the deceased is almost always buried simply in a shroud if religious traditions are practiced.

If you’re in the first camp and find that green funerals are just a way to rail against tradition, many might remind you that it’s only really been in the last two centuries or so that this tradition has been practiced. For most of human history, the funeral process has been more closely linked to nature, without the use of chemicals and other environmentally harmful materials seeping into the ground.

It’s just that lately, we’re really beginning to see the issues that “traditional” burial methods have had on our environment. Projects like the Burial Belt by Other Architects and Earth Funerals in Australia are trying to create awareness around the environmental impact, logistics, and experience of the way we bury. Ultimately, there’s an increasing need to respect and restore the environment, coupled with a spiritual desire to reconnect with the earth at the heart of green funerals.

Weighing It Up - Why Go Green?

Those key points we’ve told you to keep in mind earlier on? Those are some of the most significant elements that this type of burial is trying to minimise both in principle and practice.

Let’s take a look at caskets and coffins for a minute. We’ve become accustomed to commercially-produced caskets, but we often don’t realise that they’re treated chemically with paint or veneer and contain metal parts – all of which gets buried into the earth’s precious soil. In the United States, for example, the funeral industry buries about 15 million litres of embalming fluid, 1.6 million tons of reinforced concrete, 64,500 tons of steel, and 17,000 tons of copper and bronze into the ground with the deceased – every year. And with every cremation, the energy equivalent of 40 litres of petrol is spent, while also emitting other pollutants like dioxin and mercury into the atmosphere.

The embalming fluid that we’ve mentioned is harmful enough since formaldehyde and other embalming chemicals seep slowly into the earth. Of course, this happens over a really long time, constantly polluting as the fluid drastically delays the time your body takes to decompose. While keeping the environment free of pollutants is a major concern for the natural burial movement, the move to prohibit embalming also served to protect the health of funeral home workers. Those embalming fluids might prolong the decomposition of the dead, but the formaldehyde inside is a proven carcinogen with adverse effects on those who are exposed to them regularly.

Ways to Go - Your Natural Funeral Options

chronicle natural burial

The coffins and caskets that we’ve become used to make up about half the cost of every funeral. You’re not obliged to be buried in these as you do have the option of using coffins made of sustainably-harvested wood or to simply use an organic, biodegradable cotton shroud. Remember, in most places, funeral homes are required to accept what you, the customer, provides. And when it comes to embalming, this is almost always done away with. In the case that you would want to be embalmed, green embalming is an option. Instead of formaldehyde, environmentally-friendly essential oils can be used to preserve the body for a few weeks or so,

while dry ice or a refrigeration unit is suggested while transporting the body. Fundamentally, the point of the movement is for the body to decompose naturally.

An awareness of green practices in the funeral industry in Australia, the United States, the United Kingdom, Canada, and other parts of the world is growing. With this, comes numerous green funeral options, including green cemeteries or hybrid cemeteries. Hybrid cemeteries, like Bendoc Cemetery in Victoria, Australia, reserve space for both traditional burials and natural burials as perspectives towards returning to the earth begin to shift.

Where Conservation Burial and the Digital Realm Converge

If you do wish to depart to return to the earth in more than just a shroud, Earth Funerals has moved away from traditional coffins to eco-pods – just 9kgs of handcrafted wicker without the use of any paint, veneer, or lacquer that would usually just harm the soil. Earth Funerals emphasises carbon positive burials by contributing to the restoration of acres of wildlife corridors and funding of native greenery with each funeral. 

You’ll find that conservation burials like this are moving further and further away from large, elaborate headstones, choosing instead to survey the site and use a set of GPS coordinates to mark and locate the grave site. Cemetery mapping faces new possibilities – or challenges, perhaps – with restorative natural burial grounds, but our digital platforms have already taken up the task of online memorialisation in the green funeral space.

As notions of how our mortal vessels are laid to rest are evolving once again, or reverting to the ways of old, digital tech will still play a part in keeping legacies alive. As natural burial grounds become more popular, movements like these are beginning to rely more so on the technology of today to remember those who have passed. It’s all about balance. How do we visit our loved ones without headstones to mark their resting place? How do we connect with their memories? Learn all you need to know about digital mapping for your cemetery with the best of our digital cemetery experts!

How Going Digital Helped Transform a Centuries-Old Community Cemetery

maple-hill cemetery
Originally featured in ICCFA's Memento Mori vol. March-April 2021

DEATH IS INEVITABLE, and so is change. With our feet firmly planted in the digital era, it is necessary for cemetery management to keep up and adapt to the changing needs and capabilities of the time. The cemetery management industry has been doing just that; but how does a cemetery take on the task of digitising its records and mapping after using “traditional” methods of recordkeeping and mapping for more than a hundred years? Maple Hill Cemetery is a stellar example of a cemetery that has recognised the need for digital transformation in terms of its administration and mapping processes. This cemetery has become something of an institution in Minnesota over the last century, as it has preserved the unique history and legacy of its region in various ways. The decision to digitise the way it is managed was not only seen as a way to make administration for the cemetery easier, but also as a responsibility.

A Scandinavian Haven

As cemeteries go, Maple Hill fits quite neatly into the “small” category and its former Lutheran Church adds a picturesque, spiritual charm to the land. The beauty of this cemetery cannot be understated. It’s worth noting that it overlooks a gleaming lake for a further ethereal quality. Both the cemetery and its church were established around the turn of the 20th century, approximately five miles from the Canadian border. 

It seems fitting, then, that the locality drew a significant number of Scandinavian immigrants—contributing to the country and to the overall feel of the cemetery and its church. This Scandinavian heritage is visible from the headstones that dot the grounds, with names like Berglund, Ericsson, Bjornlund, Hedlund, Haglund, and Ellquist among those who rest there, framed by seasonal pinks and violets from the phlox petals that bloom in the spring. The cemetery also pays homage to the original inhabitants of the land, helping to preserve the region’s Native American legacy. Importantly, the land is historically tied to the family of the current Chairman of the cemetery, Howard.

maple-hill cemetery

The Familiar Woes

Maple hill cemetery 3

Since the earliest interment here is dated December 1898, it’s only logical that paper ledgers and records had been the order of the day for decades. Today, these ageing records need to be handled with care, making quick, efficient recordkeeping and editing a timely process. Additionally, cemetery management has been neglected from time to time in the 120 years that Maple Hill has been functioning. With insufficient funding, upkeep proved to be difficult over the years and the need for volunteers added to the problems that plagued Maple Hill Cemetery’s recordkeeping. A digital solution needed to solve the problem of inaccurate data affordably. 

 

It just so happens that those who volunteer to help Maple Hill Cemetery, both in recordkeeping and mapping, are an ageing demographic. With the modern world as it is today, it’s becoming increasingly difficult to find volunteers with time on their hands to help with maintaining records, to lay out graves and markers, and to contribute to the cemetery’s general upkeep. Quick turnover in volunteers creates further issues regarding record accuracy; it takes time to train new volunteers and familiarise them with the layout of burial plots and methods of keeping the books. Efficiently digitising records and the ongoing methods to maintain them can alleviate the problems faced by cemeteries like Maple Hill. It was imperative that the cemetery’s paper records and Excel spreadsheets be transferred to a user-friendly, efficient digital platform in a bid to increase accuracy and save the cemetery from the passing of time.

Correcting Innacuracy

Chronicle was faced with a complex challenge. Along with gaps in their records, Maple Hill Cemetery’s Excel spreadsheets and paper records were misaligned with the scanned map plans. The team at Chronicle had to separate plot IDs from the personal details of the interred individual for the team to work on correcting the mismatch between the plot map and their corresponding records. It took more than a month and a half to bring together data that was spread across various mediums—ledgers, old paper documents, and Excel spreadsheets. 

These records had to correspond with the existing cemetery maps, too. Unfortunately, these maps were off-scale when they were initially drawn, so the Chronicle team strived to make the necessary adjustments, along with improving scaling after a physical survey of the cemetery’s grounds. The new maps, too, were digitised and linked to the records relevant to their corresponding plots.

Maple hill cemetery 4

Going Digital: A Necessity

The inaccuracy between a cemetery’s maps and records is not a novel problem for cemeteries the world over. The nature of the cemetery management industry is that it has been relying on the goodwill of volunteers in virtually every country, and their selflessness does not go unappreciated. However, it’s true that volunteer turnover results in disjointed, non-uniform record keeping which tends to suffer exponentially with time. 

Maple Hill Cemetery’s records were sorted and cleaned up with the help of the Chronicle team, and ported to the software’s cloud, where they’re accessible 24/7 from any device. Now volunteers have a user interface that’s easy to understand and keeps records in a uniform, consistent manner. Every addition or edit to the records is now tracked.

These records are automatically aligned with a stunning visual map of the cemetery – only fitting for a cemetery like this one. Both Howard and prospective clients are provided with a beautiful map of the cemetery with colour-coded markers to instantly identify the availability status of every burial plot. With just a click, both visitors and cemetery administrators also benefit from knowing more about an individual buried in these plots. 

These problems are not unique to this scenic cemetery. Change is inevitable, but it can be undertaken smoothly with a willingness to accept that simpler solutions for traditional processes are available, and made all the more easy with a digital cemetery management platform.